Focus Group

Notes:

Average age of the group is 17

3:2 male – female

The group downloads illegally

Why do we download illegally? Cost of music, free music, no conscience
not often for some people in the group.

Group thinks it’s not the industries fault.
Record companies could do more to promote legal downloads.
No internet security risks.

What would make you stop downloading?
People coming to house, fines
Nothings gonna stop me;
People want hard copies to support favourite bands.
Legal downloading is a lot easier to use. Hard quality contents are getting worse (lack of lyric book)
cheaper music would make people download legally more.
Music promotion websites can encourage legal downloading and illegal downloading too. If people get fined, they’ll stop illegal downloading.

Conclusion:

I found out that all people in the focus group have downloaded illegally. Some do it less than others. They all know it’s a bad thing to do and it’s part of an online theft, but they still take part in this new way of internet industry.

They decided that if music was cheaper they were more likely to spend money on music then to download it from the internet.

I think the focus group was a success as it gave me insight in the youth way of thinking and what they thought about illegal downloading.