Research Methods

Primary and Secondary research.

Primary research: Survey's, Focus groups (A group of people are asked about their perceptions, opinions, beliefs and attitudes towards a product, service, concept, advertisement, idea, or packaging), Interviews (One on one interviews), Observation (Watch someones behaviour in media), Empirical is information gained by means of observation, experience, or experiment.), Chat rooms/ Forums, Direct contact with the producers of a media text.

Secondary Research: Books/Journals, Wikipedia, Newpapers (The Guardian, Telegraph technology section), Radio 4 (The media show), Film.

We looked through magazines using a primary research technique called content analysis (Quantitative), we wanted to know what the ethnicity difference was in magazines and if it was fair. We counted how many of each ethnicity there was and came with the following results. There were 272 white people, 15 black people, 2 Asian people and there were 9 latina's. We found out that there were more white people in most magazines then any other ethnicity. We could of improved our research more by looking at different magazines, magazines that came out a year ago and magazines that came out this month, see how many of each ethnicity there were. The good point of our research was how we categorised each ethnicity which made it easier.