Examples of research

• He has given background information on dubstep to research it more. 

• He has given examples and shown what he did by 'screen printing' the main highlights. 

•  Also he has given his own opinion on the research. 

• Broad questions - Where your going to look - How you looked at the links - Going into depth with the research. 

• To make it easier, ask yourself questions about the research you are going to do and questions about how you are going to look at it. 
• He analysis how people get to the website to see what there interests are.
  

Other Forms Of Research

Experiments: The benefits of experiments are that you can provide proof, true and factual. If you haven’t done enough research, your search might be wrong.

                

Participant Observation: This is where the researcher also takes part in the activity, this could be good because they will get an understanding of the product and gain the full potential out of it. It could be bad though because they are biased to it.

Historical research: It is good because you see how a product has evolved over time to keep up to date with technology; you get the whole background and contacts throughout doing this research. The bad thing might be that the technology might not have changed. Historical research provides context, background information.

Rhetorical analysis: The way something persuades the target audience by saying 'there ugly' to buy their products. It is good if they do it in the right way for example if someone on television is explaining the bad things about their skin and then say but this cream solves everything you may want to buy it. But the bad thing is if it is done wrong by someone saying it in a different way.

Comparative analysis: This is good because you get to see something as a whole and break down the good and bad points. The drawbacks of this could be that what you are comparing it to is not a good example; therefore this research method won't help.

Competitor analysis: Gives a fuller view of the market what you up against, what you need to be better then and different from. 

Why are ratings and audience figures important?

www.barb.co.uk
www.abc.org.uk
www.rajar.co.uk
www.google.co.uk/trends
www.alexa.com

The top 5 most viewed programmes on BBC3 this week (barb.co.uk)
1 Eastenders (Tue 2202) 1.109
2 Don't Tell The Bride (Tue 2103) 1.098
3 Eastenders (Fri 2201) 1.093
4 Eastenders (Thu 2201) 1.045
5 Edingburgh Comedy Fest Live (Thu 2100) 887

526,216 Total Average Net Circulation / Distribution Per Issue (abc.org.uk)
We looked at different research on audience figures, why are ratings/audience figures so important? Helps them to figure oute their demographic, to see what time to ait the programmes. The larger the audience, the more they can charge for advertising. They can also see by the ratings if the show is succesful and if they could have another season.

We made a focus group to discuss what advertising we take in and what we ignore.
It was shown that viral advertising was the most popular way of advertising in our group. Getting links by friends is more trustwordy then pop-ups or banners, because with pop-ups you might get virus's.
I think focus groups are a good research method but in our focus group we didn't have enough depth in the answer they were giving. I think Focus groups could be a very good way to research but they'll have to be run by a great leader.

Why and how does the media use research?

For releasing a new magazine you need to know certain things for it to be successful, which you could find out by market research.
Examples of things you would research:

The Target Audience
The Competition
Distribution - Advertising
Finances - The Funding & Cost
Content - Of the Magazine

I looked at IPC connect - The TV Easy Magazine. There I looked at what the main ways
they categorized the media research were. They used Demographics by listing the
Audience Median Age (44)
Gender (mainly female)
ABC1 (What class the target audience is in)
How many people read the magazine (391.000)
What type of magazine & What it provides (It's compact A5 format is bursting with
entertainment and information)

Psycho Graphics: Which means what there personality is, there interests, there values, there beliefs and how they feel.

The IPC Insight team has identitfied what sets the 14.1m upmarket ABC1 women in the
UK apart, by saying what the women are like and what they like; leisure time,
relaxing, there health and well-being. (Very stereotypical).
Companies do media research to find out more about the audience they want to target,
these days they do more internet research by having profiles on Facebook and Twitter
were they can ask there audience what changes they could make to there products
and/or what they like about there products.
Companies also make questionaires for people to fill in, to find out specificly what
there audience wants and likes.

Basically social networking makes media research a quicker way to find out about your clients and it's also much cheaper.

"Social media research is being used to listen to consumers but also to ask them questions. Social media research is only of benefit to companies whose target audience is engaged with social media"

Social Media Research - By Sean Hargrave
http://www.nma.co.uk/features/social-media-research/3016672.article
accessed 10/09/10

Research Methods

Primary and Secondary research.

Primary research: Survey's, Focus groups (A group of people are asked about their perceptions, opinions, beliefs and attitudes towards a product, service, concept, advertisement, idea, or packaging), Interviews (One on one interviews), Observation (Watch someones behaviour in media), Empirical is information gained by means of observation, experience, or experiment.), Chat rooms/ Forums, Direct contact with the producers of a media text.

Secondary Research: Books/Journals, Wikipedia, Newpapers (The Guardian, Telegraph technology section), Radio 4 (The media show), Film.

We looked through magazines using a primary research technique called content analysis (Quantitative), we wanted to know what the ethnicity difference was in magazines and if it was fair. We counted how many of each ethnicity there was and came with the following results. There were 272 white people, 15 black people, 2 Asian people and there were 9 latina's. We found out that there were more white people in most magazines then any other ethnicity. We could of improved our research more by looking at different magazines, magazines that came out a year ago and magazines that came out this month, see how many of each ethnicity there were. The good point of our research was how we categorised each ethnicity which made it easier.